GRAPHIC DESIGN TERMS

GLOSSARY

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Anchor

Animated GIF 

Asymmetrical

Anchor creates convenient navigation on the site and on the site page. The anchor link / anchor menu allow the user to move to the desired point on the site or on the site page. Good for single page sites. 

A small animation based on continuous GIF images, giving the impression of movement or action.

This is when graphics and/or text are not identical on both sides of a central line.

 
 

Bar

Banner

Body Type

Border 

Branding

Brand Board

Brand Book

Horizontal or vertical space on the site where certain information is placed, usually highlighted. For example: social media icons bar, services brief description bar and so on. 

 the form of an information block of a certain size. Usually the banner is a link to the advertiser's resource.

The typeface used in the main text of a printed matter or website. 

 The decorative design or edge of a surface, line, or area that forms it’s outer boundary.

The process involved in creating a unique name and image for a product in the consumers‘ mind, mainly through advertising campaigns with a consistent theme.

an at-a-glance document containing all your brand elements- from your main logo to your color palette.

The  document containing a number of instructions and recommendations for positioning a company and its self-identification.

CMYK 

Color Palette

Calligraphy

Stands for Cyan, Magenta, Yellow, and Key color (aka — black);  this color model (also called process color, four color) is a subtractive color model  used in color printing.

 A set of colors that make up the total range of colors used in graphic design.

the art of decorating signs in an expressive, harmonious and skillful manner.

Design

DPI (Dots Per Inch) 

Drop Shadow

Design is a visual look or a shape given to a certain object, in order to make it more attractive, make it more comfortable or to improve another characteristic.

A term to describe the measure of sharpness within an image.

Is a visual effect added to an image to give the impression the image is raised above the background by duplicating the shadow.

Element

EPS

Export 

Font

Font Family

Font Weight

 Any distinct part of a layout such as the logo, headline, images, or borders.

Stands for Encapsulated Post Script. This is a graphics file format used to transfer PostScript documents that contain an image, within another PostScript document.

To save a file in a format supported by other programs.

A complete combination of characters created in a specific type, style, and size.

is a set of fonts that have a common design. Fonts within a family, however, differ from each other in style such as the weight (light, normal, bold, semi-bold, etc.) and the slant (roman or upright, italic and oblique). 

The saturation (thickness) of characters in the text.

Favicon

File Format

Flyer

Font

Font Family

These are small (usually 16x16 pixels, less often 32x32 pixels) icons that are displayed on the site tab in the browser near the site name.

A standard way that information is encoded for storage in a computer file. Example: .PNG, JPG, PDF and other. 

A single sheet of paper handed out or posted on a wall to advertise or announce something.

A complete combination of characters created in a specific type, style, and size.

is a set of fonts that have a common design. Fonts within a family, however, differ from each other in style such as the weight (light, normal, bold, semi-bold, etc.) and the slant (roman or upright, italic and oblique). 

Font Weight

The saturation (thickness) of characters in the text.